Fit for purpose

Fit for Purpose

How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]

Change of Perspective

Change of Perspective

The New Year often gives people the opportunity to review and reflect on their lives.  For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]

Adjusting your perspective

More Than Data

Nearly every marketing course or guide will strongly suggest that any successful campaign needs to understand its audience. Today, there are huge amounts of data to provide insights into any audience and not just broad groups but also into very […]

Press photography

Are Your Images Newsworthy?

Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities.  […]

Brand ambassadors

Turn Your Staff into Brand Ambassadors

If you have a strong brand, you can extend your offering with ease, survive and even thrive during economic downturns, gain leverage in partnerships, and attract the most talented people to work for you. The benefits of a strong brand […]

Not just a sales pitch

Not Just a Sales Pitch

Sales are essential for any business but they are not the only goal when marketing and communicating with stakeholders. Simply chasing sales can be detrimental if not part of a broader, sustainable plan.  When SRF is asked to provide advice […]

Building Trust in your business

Build Trust in Your Business

Today’s launch by the CBI of their report ‘Everyone’s Business’ which was produced  in partnership with global Public Relations agency, Porter Novelli and research company Opinium, will be welcomed by many in the PR profession. The findings are obvious to […]

Online marketing

Increase Your Online Presence

Major search engines like Google, Yahoo and Bing all want your website to be an honest and authentic representation of your business. In fact, they always wanted this, but it has been profitable, for some businesses, to forget this in […]

Listening to your customers

Listening to Your Customers

Taking the time to listen to customers is often overlooked in many organisations. Plenty of people will tell you that they respond to tweets, online reviews and emails from customers but in addition to this reactive activity, SRF would recommend […]