Successful integration across all your communications
SRF can offer a wide variety of communications solutions, ranging from media relations to radio promotions and from crises advice to video production.
We assess what tools are needed to complete the task successfully and then we make recommendations to the client.
SRF then uses skill and dedication to apply the same creative theme across a wide range of different activities.
COVID-19 has created a crisis like no other. Despite various attempts to draw parallels with either the Spanish flu or the Blitz, the current situation is unique. Hundreds of millions of people on the planet have restrictions on their freedom and there is a deadly […]
We have written about why to enter awards, explaining that there is a multitude of PR benefits to enjoyed from both entering and sponsoring awards. Now we are going to focus on what we think makes a winning entry. As professional advisors we are providing the best possible guidance […]
Press articles often include direct quotes from the people involved in the story; sometimes because the journalist has interviewed that person or the PR supplied the quotes along with the press release. Quotes bring another dimension to the piece as […]
There are awards schemes for every industry and for every region. Some focus on trade relationships and others invite the public to be involved. There are awards which are judged by experts and awards which are voted on by the […]
Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]
The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]
SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]
Major search engines like Google, Yahoo and Bing all want your website to be an honest and authentic representation of your business. In fact, they always wanted this, but it has been profitable, for some businesses, to forget this in […]
Content marketing has become a buzzword for marketing professionals. Definitions vary but it can be considered as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does […]
It is very likely that storytelling has existed as long as communication. For humans that would have been as early as pre-verbal communication, although many people argue that cave drawings are the first indisputable evidence that people told stories. Obviously, the art of verbal story telling is temporary but likely […]
Communications activity for a leading business park like Chineham Park in Basingstoke can be an exciting challenge, encompassing the requirement to convey complex property deals alongside the need to ensure that all employees on the Park are kept up to […]
According to many experts, publishing a blog is good for Search Engine Optimisation (SEO) and adds a regular flow of content to your communication strategy. Identifying topics, researching and then drafting the blog, however, requires the skill and experience of […]
At the back end of last year, a research study in the US showed that social media had overtaken print newspapers as a source of news and that if added together social media and news websites are catching up with TV as […]
Research from Forrester shows that 62% of companies believe social media customer service is their most pressing short-term priority. Complaining via social media is much easier than calling or emailing and from 2014 to 2015 there was an eightfold […]
SRF is highly adept at managing community communications, having handled charity campaigns across its client portfolio for over two decade. As organisations endeavour to prove their worth, beyond the employer status, to their locale, we have been instrumental in ensuring […]
For most of our clients there is a real need to tell their customers, staff and stakeholders that their business is socially responsible. Airport parking specialist, I Love meet and greet, is a good example and for May, as their […]