SRF

Change of Perspective

Change of Perspective

The New Year often gives people the opportunity to review and reflect on their lives.  For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]

Adjusting your perspective

More Than Data

Nearly every marketing course or guide will strongly suggest that any successful campaign needs to understand its audience. Today, there are huge amounts of data to provide insights into any audience and not just broad groups but also into very […]

Brand ambassadors

Turn Your Staff into Brand Ambassadors

If you have a strong brand, you can extend your offering with ease, survive and even thrive during economic downturns, gain leverage in partnerships, and attract the most talented people to work for you. The benefits of a strong brand […]

Not just a sales pitch

Not Just a Sales Pitch

Sales are essential for any business but they are not the only goal when marketing and communicating with stakeholders. Simply chasing sales can be detrimental if not part of a broader, sustainable plan.  When SRF is asked to provide advice […]

Building Trust in your business

Build Trust in Your Business

Today’s launch by the CBI of their report ‘Everyone’s Business’ which was produced  in partnership with global Public Relations agency, Porter Novelli and research company Opinium, will be welcomed by many in the PR profession. The findings are obvious to […]

Listening to your customers

Listening to Your Customers

Taking the time to listen to customers is often overlooked in many organisations. Plenty of people will tell you that they respond to tweets, online reviews and emails from customers but in addition to this reactive activity, SRF would recommend […]

Corporate anniversaries

Corporate Anniversaries

Corporate anniversaries or birthdays offer significant PR potential but this potential can only be optimised if the anniversary adds value to a company’s stakeholders. Over the past thirty years the team at SRF has planned and managed several corporate milestones […]

PR Agency SRF

How to Manage Your PR Agency

Optimising relationships in business is a valuable skill and managing a PR Agency to help get the best possible results requires an open and honest approach. Having been managed by many clients for the past three decades, SRF’s creative director, […]

Planes, Trains and Automobiles

Planes, Trains and Automobiles

SRF‘s transport pedigree is unrivalled.  We have more experience promoting iconic black London taxis and airport parking brands than any other PR agency.  Our track record with trains stretches back almost two decades, having launched new rolling stock fleets, new […]

County-Wide and World-Wide

County-Wide and World-Wide

SRF is a PR agency with global reach, regularly communicating with overseas media across the planet.  We also cover the local angles, working within Hampshire from Chineham, Basingstoke all the way down to the coast and beyond, across the Solent, […]