New uniform fashion show at Victoria Station
New uniforms do not normally make TV news headlines but when we held a fashion show for Gatwick Express on Victoria Station concourse in the middle of the morning rush hour, it made a huge impact. We had been training volunteers from the staff for weeks and combined with a Fashion Week style stage and sound set, our first models wowed both the commuters and the media.
Business Class at Bank underground station
With an identified market of business travellers who could choose business class, American Airlines needed to capture the attention of specific set of the working population. Demographics and some specific research showed us that the Bank underground station had the highest proportion of this type of individual. So we took over the trav-o-lator situation in the station, using the posters to create a series of Americana-themed messages. We also commissioned an anthem timed to last the trav-o-lator journey (and then available as a free ringtone download) and offered hot towels to the tube travellers.
Heathrow Airport’s newest station
Weeks before Heathrow’s Terminal 5 opened we took over the rail station to give customers, industry bodies and media a chance to preview the UK’s newest rail station. Holding a party underneath what was still a construction site introduced a challenging set of obstacles but we were able to create a light show, top class catering and a unique experience for the guests.