PR campaigns

Milton Park raises international awareness of World Diabetes Day

Our aim was to promote Milton Park’s involvement in a community activity which demonstrated how the landlord could influence its occupiers and raise awareness amongst a much wider audience. Over 400 pieces of coverage were received worldwide and each one featured the flagship building as well as all the key messages. On the Park over 250 occupiers visited the pop-up diabetes clinic in one day and over the week all the 6,500 workers travelled past the blue-lit building.

Heathrow Express launches shuttle service to Terminal 4 with award winning results

Heathrow Express wanted to extend their brand on to the inter-terminal shuttle to Terminal 4 at Heathrow Airport. Already operated by the company, the service was not in line with the current branding and expectations. By creating a 23 minute journey time in a re-branded train, travellers using Terminal 4 could now have the same experience as customers flying to or from the other terminals. To launch this service, we made sure that the Terminal 4 airlines were fully informed from the start of the project, using their resources to convey the story out to their customers through their channels. With the UK in the middle of the football World Cup and national flags very visible, we created a unique image with a flag from every country directly accessible via Terminal 4. This campaign won the Best Tactical PR Campaign (Overseas) in the 2010 Travel Marketing Awards.

An early message made the launch of an extended timetable for Hovertravel very successful

With Hovertravel extending their timetable into the evening, we needed to communicate to a broad variety of audiences including commuters, regular travellers and Isle of Wight day trippers. We also need to embrace both UK and International media. By selecting key influencers including prominent bloggers to have an advance briefing, we were able to spread the message well before the actual change. Early coverage helped to raise the issue and then a series of photo opportunities, events and promotions kept the awareness high until we organised a synchronised switch on of searchlights at both the Ryde and Southsea terminals, symbolically linking the Island to the mainland during the night.

Chineham Park reveals the Basingstoke sandwich

To demonstrate the cafe facility on the Chineham Park business estate, we created the Basingstoke Sandwich competition. Workers and residents from across Basingstoke were invited to send in their recipes for a sandwich which best represented the town. The recipes were then made and judged by the Chineham Park cafe owner and a local paper journalist. A shortlist of four was created and these were offered for sale in cafes on the Park and in the town centre. The winner was the sandwich which sold most over a period of one month. Local coverage was excellent and included radio as well as online and print articles.