Press photography

P-P-P Pick up a penguin

Good press photography is more about being in the right place at the right time than having the right kit.  We brief our photographers and our subjects to make the most of every shoot.  We use press photographers who are skilled at editorial composition, many of them having worked as pictures editors.  At SRF we have organised thousands of photo shoots with hundreds of photographers and the best behaved subject ever was Dippy the Penguin. We chartered the hovercraft to bring him over from the Isle of Wight (the only time this flightless bird took off) and he was an absolute star, posing with grace and charm which won all the media over.

hitched.co.uk hits number one

hitched.co.uk are the longest established wedding website in the country and when the independent web visits scores (Hitwise & ComScore) published their figures to show hitched.co.uk is the most visited wedding website, they wanted to celebrate.  Dressing up two of the directors in wedding dresses and asking their staff to spray them with champagne created a fun shot in a unique way.

How do you pack?

Gatwick Express was keen to promote its role in preparing for a holiday, so we organised research into how people pack for their flight. To support the survey results we created a tidy and untidy packing image. This shot was used by media around the globe.

Best way to Bestival

Festivals are great content for media, with colourful characters dressed in fantastic outfits and all everyone having fun. With the Isle of Wight being host to two of the best festivals in the UK, Hovertravel is very much part of this scene and we needed to organise a shot which captured the fun and excitement of going to a festival on a hovercraft. This image was used in all the key Hovertravel media and was even picked up internationally.