Radio Campaigns

More room, more radio

American Airlines needed to explain the enhancements they had made to their interior cabin environment.  We commissioned research to discover what passengers actually do when on a plane and what they would like to do. Breaking this down across the regions of the UK and making comparisons provided us with sufficient local content to generate a syndicated radio campaign. We reached an audience of 8.2 million, conveying all the key messages of the “More Room” campaign.

How to choose an airport parking company

With a rogue operator dominating the headlines and internet search terms for airport parking, SRF suggested that Meteor meet and greet parking adopt a proactive role as the market leader.  We organised for a clear set of guidelines to be broadcast to help customers choose reputable airport parking companies and we arranged for spokesmen to be on radio to explain the guidelines, address the worries of travellers and answer questions during phone-ins.  The benefits of this included not just the exposure to 33 million listeners but also the ongoing relationship for future coverage on the radio.