Show Me the Money

MoneytapSRF01 (11)Creating and making your stories work for you

SRF is focussed on delivering results for clients. Having worked on many different projects with very different metrics, we ensure that the expectation of success is defined clearly at the start of any activity.

We also fully appreciate that measurement can be multi-layered with different reporting criteria required by separate groups within one organisation.

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Adjusting your perspective

Adjusting Your Perspective

Nearly every marketing course or guide will strongly suggest that any successful campaign needs to understand its audience. Today, there are huge amounts of data to provide insights into any audience and not just broad groups but also into very […]

Not just a sales pitch

Not Just a Sales Pitch

Sales are essential for any business but they are not the only goal when marketing and communicating with stakeholders. Simply chasing sales can be detrimental if not part of a broader, sustainable plan.  When SRF is asked to provide advice […]

Building Trust in your business

Build Trust in Your Business

Today’s launch by the CBI of their report ‘Everyone’s Business’ which was produced  in partnership with global Public Relations agency, Porter Novelli and research company Opinium, will be welcomed by many in the PR profession. The findings are obvious to […]

Listening to your customers

Listening to Your Customers

Taking the time to listen to customers is often overlooked in many organisations. Plenty of people will tell you that they respond to tweets, online reviews and emails from customers but in addition to this reactive activity, SRF would recommend […]

Latest in Video

Video

Video

Video has become ubitiquous, thanks to the ease with which smart phones and entry level video cameras can be used to capture high quality footage. SRF has embraced this revolution and produced corporate videos on iPhones as well as using […]

I Love meet and greet red nose day

Red Nose Day

The 25th anniversary of Comic Relief’s Red Nose Day was a busy event for our clients. As Hovertravel‘s PR agency, we promoted the fitting of red noses to their hovercraft and their highly successful cake sale to the media. Social […]

New Uniform Fashion Show at Victoria Station

New Uniform Fashion Show at Victoria Station

New uniforms do not normally make TV news headlines but when we held a fashion show for Gatwick Express on Victoria Station concourse in the middle of the morning rush hour, it made a huge impact. We had been training […]

Latest in PR Campaigns

Online marketing

Increase Your Online Presence

Major search engines like Google, Yahoo and Bing all want your website to be an honest and authentic representation of your business. In fact, they always wanted this, but it has been profitable, for some businesses, to forget this in […]

IDeaS with SRF worldwide

The Global Language of IDeaS

For the past two years SRF has been interviewing hoteliers across the Europe, Middle East and Africa region for IDeaS, gathering intelligence and producing content about their market leading revenue management solutions. We have listened to general managers talk about […]

SRF and Chineham Park

It’s What Inside That Counts

Communications activity for a leading business park like Chineham Park in Basingstoke can be an exciting challenge, encompassing the requirement to convey complex property deals alongside the need to ensure that all employees on the Park are kept up to […]