Creating and making your stories work for you
SRF is focussed on delivering results for clients.
Having worked on many different projects with very different metrics, we ensure that the expectation of success is defined clearly at the start of any activity.
We also fully appreciate that measurement can be multi-layered with different reporting criteria required by separate groups within one organisation.
COVID-19 has created a crisis like no other. Despite various attempts to draw parallels with either the Spanish flu or the Blitz, the current situation is unique. Hundreds of millions of people on the planet have restrictions on their freedom and there is a deadly […]
We have written about why to enter awards, explaining that there is a multitude of PR benefits to enjoyed from both entering and sponsoring awards. Now we are going to focus on what we think makes a winning entry. As professional advisors we are providing the best possible guidance […]
Press articles often include direct quotes from the people involved in the story; sometimes because the journalist has interviewed that person or the PR supplied the quotes along with the press release. Quotes bring another dimension to the piece as […]
There are awards schemes for every industry and for every region. Some focus on trade relationships and others invite the public to be involved. There are awards which are judged by experts and awards which are voted on by the […]
At the back end of last year, a research study in the US showed that social media had overtaken print newspapers as a source of news and that if added together social media and news websites are catching up with TV as […]
Research from Forrester shows that 62% of companies believe social media customer service is their most pressing short-term priority. Complaining via social media is much easier than calling or emailing and from 2014 to 2015 there was an eightfold […]
SRF is highly adept at managing community communications, having handled charity campaigns across its client portfolio for over two decade. As organisations endeavour to prove their worth, beyond the employer status, to their locale, we have been instrumental in ensuring […]
For most of our clients there is a real need to tell their customers, staff and stakeholders that their business is socially responsible. Airport parking specialist, I Love meet and greet, is a good example and for May, as their […]
With the growth in social media and other online communities as well as independent review sites, consumers are seeking assistance online with purchasing decisions. A digital check is easier and quicker than most off-line alternatives. The trend of conducting […]
In the highly competitive airport parking market, standing out and being memorable is essential. For many airport parking customers, they may only use an operator two or three times per year, so there can be a long time between bookings. […]
Video has become ubiquitous, thanks to the ease with which smartphones and entry level video cameras can be used to capture high quality footage. SRF has embraced this revolution and produced corporate videos on iPhones as well as using a […]
SRF has created engaging videos to tell clients’ stories across a number of markets, including as seen in the above example, commercial property. To help communicate within, and from, the community at Milton Park, we have developed a successful interview […]
Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]
The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]
SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]
Major search engines like Google, Yahoo and Bing all want your website to be an honest and authentic representation of your business. In fact, they always wanted this, but it has been profitable, for some businesses, to forget this in […]