Step Two: Cut your story to the right size
Preparing your story is a crucial stage in the PR process. SRF can help you trim and edit your stories so they convey your key messages in a brief and concise way. From characters in tweets to scenes in a video, we know what to cut and what to keep.
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Storytelling for businesses has never been so scrutinised; by the public, by staff, by stakeholders and by the media. The easy access to social media is being used to hold all types of organisation to account and reputations can be […]
Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which can be […]
How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations. Newspapers Print is not […]
How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]
With the growth in social media and other online communities as well as independent review sites, consumers are seeking assistance online with purchasing decisions. A digital check is easier and quicker than most off-line alternatives. The trend of conducting […]
In the highly competitive airport parking market, standing out and being memorable is essential. For many airport parking customers, they may only use an operator two or three times per year, so there can be a long time between bookings. […]
Video has become ubiquitous, thanks to the ease with which smartphones and entry level video cameras can be used to capture high quality footage. SRF has embraced this revolution and produced corporate videos on iPhones as well as using a […]
SRF has created engaging videos to tell clients’ stories across a number of markets, including as seen in the above example, commercial property. To help communicate within, and from, the community at Milton Park, we have developed a successful interview […]
Capturing authentic images for marketing photography, for websites and other communications activity is becoming more important as consumers start to recognise stock photography, thanks to its generic nature and, in some cases, over use. An American study found that 67% […]
Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities. […]
We understand the complex communications requirements of business parks managers and landlords, and with over a decade of experience of working for clients in the commercial property sector, SRF can provide strategic advice and tactical assistance for organisations wishing to […]
Last Friday there were parties at both Chineham Park in Basingstoke and Milton Park near Oxford for all the occupiers. We were on hand to capture the fun and there was lots of it – with clowns, candy floss, bungee […]
Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]
The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]
SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]
Major search engines like Google, Yahoo and Bing all want your website to be an honest and authentic representation of your business. In fact, they always wanted this, but it has been profitable, for some businesses, to forget this in […]