More Room, More Radio

American Airlines needed to explain the enhancements they had made to their interior cabin environment.  We commissioned research to discover what passengers actually do when on a plane and what they would like to do. Breaking this down across the regions of the UK and making comparisons provided us with sufficient local content to generate a syndicated radio campaign. We reached an audience of 8.2 million, conveying all the key messages of the “More Room” campaign.