Good press photography is more about being in the right place at the right time than having the right kit. We brief our photographers and our subjects to make the most of every shoot. We use press photographers who are skilled at editorial composition, many of them having worked as pictures editors.
At SRF we have organised thousands of photo shoots with hundreds of photographers and the best behaved subject ever was Dippy the Penguin. We chartered the hovercraft to bring him over from the Isle of Wight (the only time this flightless bird took off) and he was an absolute star, posing with grace and charm which won all the media over.