Strategic Consultancy

SRF has a wealth of experience in working in communications and marketing for a wide variety of organisations across a broad range of industries.  We have advised businesses at most stages from start-up to winding up and we have given guidance in all types of crisis including industrial action, incidents, legal proceedings, internal disputes and catastrophic customer service failings. 

We bring insight and oversight to your marketing activity and are well practised in liaising at all levels of an organisation to ensure consistency and clarity in your communications. Expressing a company’s purpose and its values to the different audiences which make up a business’s stakeholders can be challenging and complex. SRF can guide you through a process to make sure your announcements and ongoing dialogue is meaningful. 

A strong communications strategic approach can unlock commercial value and deliver influence, whilst overcoming challenges such as market disruptions, increased competition and changing regulatory environments.  

Strategic communications cannot rely on just controlling content, delivery or timing of your messages. Your communications approach must include engaging your most important stakeholders in their language, at a time which suits them and framed to be empathetic to their own interests.  

Good communication starts with listening and SRF follows the five stages of listening: receiving, understanding, evaluating, remembering, and responding. By applying this discipline to an organisation’s stakeholder interactions, it is possible to build up a picture of the current situation and assess the risk and opportunities which exist.  

SRF understands the art of communication and how essential its role is in assisting clients to handle complex commercial issues and exploit future opportunities. 

Creating a visual symbol of your brand which becomes a local landmark requires a significant investment in time and money but can deliver ROI for decades as in the example pictured above of the ‘Red Men’ roundabout at the entrance to Chineham Park. This roundabout has been mentioned daily in traffic reports for over ten years, is used extensively when giving directions and when the Red Men have been removed for refurbishment, the speculation on when they would return became a talking point for radio presenters.

For more examples of how SRF can help your business please see below:

Winning business awards

Winning Business Awards

July 2019:  There are awards schemes for every industry and for every region. Some focus on trade relationships and others invite the public to be involved. There are awards which are judged by experts and awards which are voted on […]

PR agency

Community Engagement

May 2019: For many businesses, even in today’s globally connected, online world, a sense of place is intrinsically linked to their brand.  Obviously, brands such as hotels, restaurants, business parks and tourism products services sell their themselves as destinations, but other businesses can also find value and purpose by being part of […]


PR and Live TV

April: 2019 Even today with the instant nature of social media, live TV is still exciting. There are no rehearsals, limited time to prepare and no editing. It is this one chance to get it right which can concern many clients when considering a live TV […]

SRF PR Agency

Building Trust

February 2019: Over the past few years, the results of the Edelmann trust Barometer have been eagerly anticipated by professional communicators in all sectors. This year employers have done well, becoming the most trusted group ahead of business in general, government and the […]

SRF PR Agency Delivering bad news

Delivering Bad News

Every organisation will have bad news and how that news is handled can be as crucial to the reputation of the business as shouting about all the good announcements.  Redundancies, reductions in service, price rises, poor financial performance can all be managed and if delivered open and […]

SRF PR Agency external relations

Managing Stakeholders

All organisations have stakeholders which can include groups such as staff, owners, customers, media, suppliers, competitors, local communities, regulatory authorities and government – both local and national. Communicating with these groups is an ongoing process and is often delegated to […]

Brand ambassadors

Turn Your Staff into Brand Ambassadors

If you have a strong brand, you can extend your offering with ease, survive and even thrive during economic downturns, gain leverage in partnerships, and attract the most talented people to work for you. The benefits of a strong brand […]

Building Trust in your business

Build Trust in Your Business

Today’s launch by the CBI of their report ‘Everyone’s Business’ which was produced  in partnership with global Public Relations agency, Porter Novelli and research company Opinium, will be welcomed by many in the PR profession. The findings are obvious to […]

Listening to your customers

Listening to Your Customers

Taking the time to listen to customers is often overlooked in many organisations. Plenty of people will tell you that they respond to tweets, online reviews and emails from customers but in addition to this reactive activity, SRF would recommend […]

IDeaS with SRF worldwide

The Global Language of IDeaS

For the past two years SRF has been interviewing hoteliers across the Europe, Middle East and Africa region for IDeaS, a revenue solutions company for the hospitality industry, gathering intelligence and producing content about their market leading revenue management solutions. […]