SRF has a wealth of experience in working in communications and marketing for a wide variety of organisations across a broad range of industries. We have advised businesses at most stages from start-up to winding up and we have given guidance in all types of crisis including industrial action, incidents, legal proceedings, internal disputes and catastrophic customer service failings.
We bring insight and oversight to your marketing activity and are well practised in liaising at all levels of an organisation to ensure consistency and clarity in your communications. Expressing a company’s purpose and its values to the different audiences which make up a business’s stakeholders can be challenging and complex. SRF can guide you through a process to make sure your announcements and ongoing dialogue is meaningful.
A strong communications strategic approach can unlock commercial value and deliver influence, whilst overcoming challenges such as market disruptions, increased competition and changing regulatory environments.
Strategic communications cannot rely on just controlling content, delivery or timing of your messages. Your communications approach must include engaging your most important stakeholders in their language, at a time which suits them and framed to be empathetic to their own interests.
Good communication starts with listening and SRF follows the five stages of listening: receiving, understanding, evaluating, remembering, and responding. By applying this discipline to an organisation’s stakeholder interactions, it is possible to build up a picture of the current situation and assess the risk and opportunities which exist.
SRF understands the art of communication and how essential its role is in assisting clients to handle complex commercial issues and exploit future opportunities.
Creating a visual symbol of your brand which becomes a local landmark requires a significant investment in time and money but can deliver ROI for decades as in the example pictured above of the ‘Red Men’ roundabout at the entrance to Chineham Park. This roundabout has been mentioned daily in traffic reports for over ten years, is used extensively when giving directions and when the Red Men have been removed for refurbishment, the speculation on when they would return became a talking point for radio presenters.
For more examples of how SRF can help your business please see below: