Listening for PR

Does Your PR Approach Include Active Listening?

September 2019: Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which […]

Corporate empathy

Corporate Empathy

August 2019: Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you […]

Winning business awards

Winning Business Awards

July 2019:  There are awards schemes for every industry and for every region. Some focus on trade relationships and others invite the public to be involved. There are awards which are judged by experts and awards which are voted on […]

Local media planning with SRF

Local Media Still Vital

June 2019: The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential.   Regional […]

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Community Engagement

May 2019: For many businesses, even in today’s globally connected, online world, a sense of place is intrinsically linked to their brand.  Obviously, brands such as hotels, restaurants, business parks and tourism products services sell their themselves as destinations, but other businesses can also find value and purpose by being part of […]

SRF PR and TV

PR and Live TV

April: 2019 Even today with the instant nature of social media, live TV is still exciting. There are no rehearsals, limited time to prepare and no editing. It is this one chance to get it right which can concern many clients when considering a live TV […]

SRF PR Agency

Building Trust

February 2019: Over the past few years, the results of the Edelmann trust Barometer have been eagerly anticipated by professional communicators in all sectors. This year employers have done well, becoming the most trusted group ahead of business in general, government and the […]

SRF PR Agency video testimonials

Video Testimonials

  With the growth in social media and other online communities as well as independent review sites, consumers are seeking assistance online with purchasing decisions. A digital check is easier and quicker than most off-line alternatives. The trend of conducting […]

SRF PR Agency

The Radio Evolution

The use and perceived value of radio has fluctuated dramatically over recent years. Arguably incorporating radio into your PR activity is just as important as it ever was, but to understand why we need to look how radio has evolved. […]