Local media planning with SRF

Local Media Still Vital

June 2018: The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential.   Regional […]

PR agency

Community Engagement

May 2018: For many businesses, even in today’s globally connected, online world, a sense of place is intrinsically linked to their brand.  Obviously, brands such as hotels, restaurants, business parks and tourism products services sell their themselves as destinations, but other businesses can also find value and purpose by being part of […]

SRF PR and TV

PR and Live TV

April: 2019 Even today with the instant nature of social media, live TV is still exciting. There are no rehearsals, limited time to prepare and no editing. It is this one chance to get it right which can concern many clients when considering a live TV […]

SRF PR Agency

Building Trust

February 2019: Over the past few years, the results of the Edelmann trust Barometer have been eagerly anticipated by professional communicators in all sectors. This year employers have done well, becoming the most trusted group ahead of business in general, government and the […]

SRF PR Agency video testimonials

Video Testimonials

January 2019: With the growth in social media and other online communities as well as independent review sites, consumers are seeking assistance online with purchasing decisions. A digital check is easier and quicker than most off-line alternatives. The trend of […]

SRF PR Agency

The Radio Evolution

December 2018: The use and perceived value of radio has fluctuated dramatically over recent years. Arguably incorporating radio into your PR activity is just as important as it ever was, but to understand why we need to look how radio […]

SRF PR Agency Delivering bad news

Delivering Bad News

November 2018: Every organisation will have bad news and how that news is handled can be as crucial to the reputation of the business as shouting about all the good announcements.  Redundancies, reductions in service, price rises, poor financial performance can all be managed and if delivered […]

SRF PR Agency pr event

Engaging Photography

October 2018: Capturing authentic images for marketing photography, for websites and other communications activity is becoming more important as consumers start to recognise stock photography, thanks to its generic nature and, in some cases, over use. An American study found […]

SRF PR Agency PR Events

Successful Events

September 2018: One of the best tools to help build a good reputation in any community is to host events. Organisations target industry sectors with exhibitions, conferences and awards nights, whilst more locally businesses and public organisations strive to engage […]