It is always useful in any communication to consider the core benefits being conveyed.
The on-site café at Milton Park had researched the requirements of its customers and found that they wanted a broader variety of ‘grab and go’ food.
So the café launched a range of wraps, salads and desserts to complement the existing set of sandwiches.
For the customers this new range answered a basic need: a quick and easy lunch. Yes, they want to know the food is fresh, hand-made and packaged in an environmentally-friendly way but central to their requirements is that the range offers more than just sandwiches.
Thanks to clear, concise messaging and basic product photography SRF made sure this was understood and the new range is flying off the shelves.