SRF and Stagecoach Pink and RideSRF was in the pink for much of last month, with major charity initiatives for clients: Stagecoach.

The Guildford Park & Ride service was renamed Guildford Pink & Ride with drivers wearing pink wigs and collection tins placed in each bus for the week leading up to Wear It Pink Day.

Then on that day itself, SRF took along a huge box of pink props to Guildford and joined in the fun dressing the customers in pink wigs, pink feather boas, pink cowboy hats and even pink boxing gloves!

Stagecoach matched the amount collected, so as well as being a fun activity engaging with customers, this initiative benefited a very worthy cause.

SRF PR Agency Stagecoach