media relations Archives

Planes, Trains and Automobiles

SRF‘s transport pedigree is unrivalled. We have more experience promoting iconic black London taxis and airport parking brands than any other PR agency. Our track record with trains stretches back almost two decades, having launched new rolling stock fleets, new […]

Looking Out for Watchmoor Park

We understand the complex communications requirements of business parks managers and landlords, and with over a decade of experience of working for clients in the commercial property sector, SRF can provide strategic advice and tactical assistance for organisations wishing to […]

County-Wide and World-Wide

SRF Integrated Communications is a PR agency with global reach, regularly communicating with overseas media across the planet. We also cover the local angles, working within Hampshire from Chineham, Basingstoke all the way down to the coast and beyond, across […]

Community Engagement

SRF is highly adept at managing community communications, having handled charity campaigns across its client portfolio for over two decade. As organisations endeavour to prove their worth, beyond the employer status, to their locale, we have been instrumental in ensuring […]

Keeping It Real With PR

Public Relations is evolving by learning to adapt to the changing habits of audiences but it is still about communicating clearly. Data can power the metrics needed to measure communications activity and now PR agencies can demonstrate their worth – […]

Party Time

Last Friday there were parties at both Chineham Park in Basingstoke and Milton Park near Oxford for all the occupiers. We were on hand to capture the fun and there was lots of it – with clowns, candy floss, bungee […]

Strategic Consultancy

SRF has a wealth of experience in working in communications and marketing for a wide variety of organisations across a broad range of industries. We have advised businesses at most stages from start-up to winding up and we have given […]

The Name’s Bone…James Bone

The world of publishing may have been undergoing substantial change for sometime but it seems everyone still loves a story; especially one about a heroic dog. Our work for author Frank Bell and his book has been hugely entertaining and […]

A Growing Campaign

Communicating an organisation’s good deeds across today’s multitude of channels requires the skill of storytelling combined with a creative insight into campaign management. Airport parking specialist I Love meet and greet is celebrating its third anniversary by kick-starting a campaign […]

Behind the Scenes

Transparency is a critical element of contemporary communication. So showing what happens behind the scenes can be a useful way to show your customers the efforts involved in keeping a daily transport operation safe and reliable. SRF is highly skilled […]

Communication Matters

Get Your Story Straight

Storytelling for businesses has never been so scrutinised; by the public, by staff, by stakeholders and by the media. The easy access to social media is being used to hold all types of organisation to account and reputations can be […]

Does Your PR Approach Include Active Listening?

Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which can be […]

Print Is dead

How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations. Newspapers Print is not […]

Fit for Purpose

How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]

Change of Perspective

The New Year often gives people the opportunity to review and reflect on their lives. For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]

Strategic Consultancy

Communicating In A National Crisis

COVID-19 has created a crisis like no other. Despite various attempts to draw parallels with either the Spanish flu or the Blitz, the current situation is unique. Hundreds of millions of people on the planet have restrictions on their freedom and there is a deadly […]

Finding Your Award Winners

We have written about why to enter awards, explaining that there is a multitude of PR benefits to enjoyed from both entering and sponsoring awards. Now we are going to focus on what we think makes a winning entry. As professional advisors we are providing the best possible guidance […]

The Power Of A Good Quote

Press articles often include direct quotes from the people involved in the story; sometimes because the journalist has interviewed that person or the PR supplied the quotes along with the press release. Quotes bring another dimension to the piece as […]

PR Campaigns

Corporate Empathy

Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]

Local Media Still Vital

The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]

The Plastic Plight

SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]

Photography

Engaging Photography

Capturing authentic images for marketing photography, for websites and other communications activity is becoming more important as consumers start to recognise stock photography, thanks to its generic nature and, in some cases, over use. An American study found that 67% […]

Are Your Images Newsworthy?

Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities. […]