One of the best tools to help build a good reputation in any community is to host events. Organisations target industry sectors with exhibitions, conferences and awards nights, whilst more locally businesses and public organisations strive to engage with their […]
SRF
Fit for Purpose
How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]
Change of Perspective
The New Year often gives people the opportunity to review and reflect on their lives. For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]
More Than Data
Nearly every marketing course or guide will strongly suggest that any successful campaign needs to understand its audience. Today, there are huge amounts of data to provide insights into any audience and not just broad groups but also into very […]
We’ve Got Story Telling Wrapped Up
Step One: Gather your material
Communication Matters
We can tell your story
Build Trust in Your Business
Today’s launch by the CBI of their report ‘Everyone’s Business’ which was produced in partnership with global Public Relations agency, Porter Novelli and research company Opinium, will be welcomed by many in the PR profession. The findings are obvious to […]
How to Manage Your PR Agency
Optimising relationships in business is a valuable skill and managing a PR Agency to help get the best possible results requires an open and honest approach. Having been managed by many clients for the past three decades, SRF’s creative director, […]
The PR Potential of Apprentices
The UK Government has been hugely supportive of businesses which take on apprentices, providing dedicated websites with helpful information and plenty of support. The aim has been to expand the scope of apprenticeships beyond the traditional industrial and engineering sectors […]
The Global Language of IDeaS
For the past two years SRF has been interviewing hoteliers across the Europe, Middle East and Africa region for IDeaS, a revenue solutions company for the hospitality industry, gathering intelligence and producing content about their market leading revenue management solutions. […]