Transport PR Archives | Page 2 of 3

An early message made Hovertravel’s extented timetable launch very successful

With Hovertravel extending their timetable into the evening, we needed to communicate to a broad variety of audiences including commuters, regular travellers and Isle of Wight day trippers. We also needed to embrace both UK and International media. By selecting […]

Best Way to Bestival

Festivals are great content for media, with colourful characters dressed in fantastic outfits and everyone having fun. With the Isle of Wight being host to two of the best festivals in the UK, Hovertravel is very much part of this […]

How Do You Pack?

Gatwick Express was keen to promote its role in preparing for a holiday, so SRF organised research into how people pack for their flight. To support the survey results we created a tidy and untidy packing image. This shot was […]

Smurfs Invade

To support Blue Day (for The Tom Prince Cancer Trust) SRF organised an invasion of Smurfs willing to pose for photos, collect donations and raise awareness of this worthy cause at Hovertravel’s Southsea Terminal. As well as involving Hovertravel staff and […]

A Refreshing Start

Chineham Park‘s newest customer, Computer 2000, moved over 500 staff to Basingstoke’s leading business destination. SRF’s brief was to produce a creative image to support local, regional and business media coverage.

As Fast as F1

Earlier this year a demonstration all-electric car, powered by four YASA Motor engines, was showcased in Birmingham. With over 850 horsepower, this Lola-Drayson B12/69EV is as fast as a Formula 1 car. We were given access to the factory where […]

Every Word on the Heathrow Express Website (twice!)

Over the past five years we have written all the text for the existing Heathrow Express website and the previous version too! Our intimate knowledge of the air-rail link plus an ability to craft copy for a wide variety of […]

In With The New

Gatwick Express invested in new gates for both Victoria and Gatwick Airport stations, which opened on 31 December 2011, so we used this image to convey the ‘out with the old and in with the new’ message.

Awards Win

Two silver awards and one finalist position from the recent CIPR PRide awards. As Jane Wilson CEO of the CIPR says ” Your work has been judged as amongst the best in your region by your peers. The CIPR PRide Awards represent […]

Bonkers for Conkers

We used the game of conkers to make a great story for Hovertravel. It was on the Isle of Wight that the first use of horse chestnuts was recorded in 1848, so both hovercraft and conkers were invented on the […]

Communication Matters

Get Your Story Straight

Storytelling for businesses has never been so scrutinised; by the public, by staff, by stakeholders and by the media. The easy access to social media is being used to hold all types of organisation to account and reputations can be […]

Does Your PR Approach Include Active Listening?

Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which can be […]

Print Is dead

How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations. Newspapers Print is not […]

Fit for Purpose

How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]

Change of Perspective

The New Year often gives people the opportunity to review and reflect on their lives. For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]

Strategic Consultancy

Communicating In A National Crisis

COVID-19 has created a crisis like no other. Despite various attempts to draw parallels with either the Spanish flu or the Blitz, the current situation is unique. Hundreds of millions of people on the planet have restrictions on their freedom and there is a deadly […]

Finding Your Award Winners

We have written about why to enter awards, explaining that there is a multitude of PR benefits to enjoyed from both entering and sponsoring awards. Now we are going to focus on what we think makes a winning entry. As professional advisors we are providing the best possible guidance […]

The Power Of A Good Quote

Press articles often include direct quotes from the people involved in the story; sometimes because the journalist has interviewed that person or the PR supplied the quotes along with the press release. Quotes bring another dimension to the piece as […]

PR Campaigns

Corporate Empathy

Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]

Local Media Still Vital

The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]

The Plastic Plight

SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]

Photography

Engaging Photography

Capturing authentic images for marketing photography, for websites and other communications activity is becoming more important as consumers start to recognise stock photography, thanks to its generic nature and, in some cases, over use. An American study found that 67% […]

Are Your Images Newsworthy?

Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities. […]

Looking Out for Watchmoor Park

We understand the complex communications requirements of business parks managers and landlords, and with over a decade of experience of working for clients in the commercial property sector, SRF can provide strategic advice and tactical assistance for organisations wishing to […]