The use and perceived value of radio has fluctuated dramatically over recent years. Arguably incorporating radio into your PR activity is just as important as it ever was, but to understand why we need to look how radio has evolved. […]
Radio
County-Wide and World-Wide
SRF Integrated Communications is a PR agency with global reach, regularly communicating with overseas media across the planet. We also cover the local angles, working within Hampshire from Chineham, Basingstoke all the way down to the coast and beyond, across […]
Radio
As well as its huge reach, radio can also offer an intimate connection to the listener who maybe listening alone, in their car. PR can work with radio to not simply broadcast messages but start an engaging dialogue through a […]
More Room, More Radio
American Airlines needed to explain the enhancements they had made to their interior cabin environment. We commissioned research to discover what passengers actually do when on a plane and what they would like to do. Breaking this down across the regions […]