Communication matters

More Room, More Radio

American Airlines needed to explain the enhancements they had made to their interior cabin environment.  We commissioned research to discover what passengers actually do when on a plane and what they would like to do. Breaking this down across the regions […]

P-P-P Pick up a penguin

Good press photography is more about being in the right place at the right time than having the right kit.  We brief our photographers and our subjects to make the most of every shoot.  We use press photographers who are skilled […]

Chineham Park Reveals the Basingstoke Sandwich

To demonstrate the cafe facility on the Chineham Park business estate, we created the Basingstoke Sandwich competition. Workers and residents from across Basingstoke were invited to send in their recipes for a sandwich which best represented the town. The recipes were then […]

Genuine and Authentic

  Your  PR should be recognised as genuine and authentic as this will resonate much better  with your audiences. SRF is skilled at ensuring campaigns portray an open and honest approach.  Whether promoting good news or answering negative criticism, the […]

Business Class at Bank Underground Station

With an identified market of business travellers who could choose business class, American Airlines needed to capture the attention of specific set of the working population.  Demographics and some specific research showed us that the Bank underground station had the […]