SRF Communication Matters Archives | Page 5 of 6

Positive and Measureable Results

Some positive results just in for a couple of clients, demonstrating that engaging and creative PR can be a significant part of promoting a business. Hovertravel has recorded their highest ever market share in their 67 year history and Heathrow Express […]

The Bestival beckons

Sometimes a photograph is too good for PR purposes and for our PR activity for Hovertravel around the forthcoming Bestival, we needed a more illustrative feel to the imagery. By trying several apps we were able to cost-effectively create an […]

All That Jazz

Chineham Park refurbished the amenity area of their business park, creating a continental style, al fresco setting for everyone to enjoy their coffees and lunches. To celebrate the official opening of the new Spindlewood facility SRF organised a […]

Get In Touch

Please email our Creative Director, Stephen Forster at stephen@communicationmatters.co.uk. We are located in the picturesque village of Church Crookham in Hampshire where we can stoll along the scenic towpath of the Basingstoke Canal.

Promoting Combo Deals

Our client, Hovertravel was launching a series of combo offers for Isle of Wight residents and the first was a combined bar snack and cinema ticket – redeemable at Grosvenor Casino in Gunwharf Quays – for under £10. The Casino […]

A Rubbish Press Trip

Yesterday we embarked on the long awaited rubbish press trip, giving the exclusive story of how waste generated at Chineham Park in Basingstoke goes on an interesting journey. Only two journalists were allowed on the trip so they could have […]

P-P-P Pick up a penguin

Good press photography is more about being in the right place at the right time than having the right kit. We brief our photographers and our subjects to make the most of every shoot. We use press photographers who are skilled […]

Hovertravel’s Hoverettes

Supporting the Isle of Pink Breast Cancer Charity is a key date in the diary for Hovertravel and the Isle of Wight. SRF created Hovertravel’s very own acapella group, named The Hoverettes who sang at various events both on the […]

New Uniform Fashion Show at Victoria Station

New uniforms do not normally make TV news headlines but when we held a fashion show for Gatwick Express on Victoria Station concourse in the middle of the morning rush hour, it made a huge impact. We had been training […]

Chineham Park Reveals the Basingstoke Sandwich

To demonstrate the cafe facility on the Chineham Park business estate, we created the Basingstoke Sandwich competition. Workers and residents from across Basingstoke were invited to send in their recipes for a sandwich which best represented the town. The recipes were then […]

Communication Matters

Get Your Story Straight

Storytelling for businesses has never been so scrutinised; by the public, by staff, by stakeholders and by the media. The easy access to social media is being used to hold all types of organisation to account and reputations can be […]

Does Your PR Approach Include Active Listening?

Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which can be […]

Print Is dead

How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations. Newspapers Print is not […]

Fit for Purpose

How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]

Change of Perspective

The New Year often gives people the opportunity to review and reflect on their lives. For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]

Strategic Consultancy

Communicating In A National Crisis

COVID-19 has created a crisis like no other. Despite various attempts to draw parallels with either the Spanish flu or the Blitz, the current situation is unique. Hundreds of millions of people on the planet have restrictions on their freedom and there is a deadly […]

Finding Your Award Winners

We have written about why to enter awards, explaining that there is a multitude of PR benefits to enjoyed from both entering and sponsoring awards. Now we are going to focus on what we think makes a winning entry. As professional advisors we are providing the best possible guidance […]

The Power Of A Good Quote

Press articles often include direct quotes from the people involved in the story; sometimes because the journalist has interviewed that person or the PR supplied the quotes along with the press release. Quotes bring another dimension to the piece as […]

PR Campaigns

Corporate Empathy

Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]

Local Media Still Vital

The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]

The Plastic Plight

SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]

Photography

Engaging Photography

Capturing authentic images for marketing photography, for websites and other communications activity is becoming more important as consumers start to recognise stock photography, thanks to its generic nature and, in some cases, over use. An American study found that 67% […]

Are Your Images Newsworthy?

Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities. […]

Looking Out for Watchmoor Park

We understand the complex communications requirements of business parks managers and landlords, and with over a decade of experience of working for clients in the commercial property sector, SRF can provide strategic advice and tactical assistance for organisations wishing to […]