Step Three: Present your story
Even the best stories benefit from better presentation. SRF knows which format and which extras your audience needs to get the most from your stories. We can advise on the most successful strategies for maximising reach and engagement as well helping you remain consistent in messaging across a multi-channel approach.
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Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]
The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]
SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]
Major search engines like Google, Yahoo and Bing all want your website to be an honest and authentic representation of your business. In fact, they always wanted this, but it has been profitable, for some businesses, to forget this in […]
Storytelling for businesses has never been so scrutinised; by the public, by staff, by stakeholders and by the media. The easy access to social media is being used to hold all types of organisation to account and reputations can be […]
Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which can be […]
How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations. Newspapers Print is not […]
How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]
One of the best tools to help build a good reputation in any community is to host events. Organisations target industry sectors with exhibitions, conferences and awards nights, whilst more locally businesses and public organisations strive to engage with their […]
Corporate anniversaries or birthdays offer significant PR potential but this potential can only be optimised if the anniversary adds value to a company’s stakeholders. Over the past thirty years the team at SRF has planned and managed several corporate milestones […]
Press launches, customer events and staff conferences; SRF has planned and executed many such events. From venue sourcing through to themed catering and from speech writing to crowd control, SRF can manage every detail , working towards to a success […]
With a rich pedigree of exhibition experience, SRF has been involved in exhibitions since 1986. Having worked for exhibition organisers, exhibitors, sponsors and media partners, we know how to make the most of these events. We have designed stands, organised […]
Content marketing has become a buzzword for marketing professionals. Definitions vary but it can be considered as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does […]
It is very likely that storytelling has existed as long as communication. For humans that would have been as early as pre-verbal communication, although many people argue that cave drawings are the first indisputable evidence that people told stories. Obviously, the art of verbal story telling is temporary but likely […]
Communications activity for a leading business park like Chineham Park in Basingstoke can be an exciting challenge, encompassing the requirement to convey complex property deals alongside the need to ensure that all employees on the Park are kept up to […]
According to many experts, publishing a blog is good for Search Engine Optimisation (SEO) and adds a regular flow of content to your communication strategy. Identifying topics, researching and then drafting the blog, however, requires the skill and experience of […]