SRF PR Agency external relations

Managing Stakeholders

June 2018:  All organisations have stakeholders which can include groups such as staff, owners, customers, media, suppliers, competitors, local communities, regulatory authorities and government – both local and national. Communicating with these groups is an ongoing process and is often […]

SRF PR Agency Video Production

Video for Customer Service

May 2018: In the highly competitive airport parking market, standing out and being memorable is essential. For many airport parking customers, they may only use an operator two or three times per year, so there can be a long time […]

SRF PR Agency Corporate storytelling

Corporate Storytelling

It is very likely that storytelling has existed as long as communication. For humans that would have been as early as pre-verbal communication, although many people argue that cave drawings are the first indisputable evidence that people told stories. Obviously, the art of verbal story telling is temporary but likely […]

Print is dead SRF PR Agency

Print Is dead

How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations.  Newspapers  Print is not […]

Fit for purpose

Fit for Purpose

How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]

Change of Perspective

Change of Perspective

The New Year often gives people the opportunity to review and reflect on their lives.  For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]

Adjusting your perspective

More Than Data

Nearly every marketing course or guide will strongly suggest that any successful campaign needs to understand its audience. Today, there are huge amounts of data to provide insights into any audience and not just broad groups but also into very […]

Press photography

Are Your Images Newsworthy?

Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities.  […]

Brand ambassadors

Turn Your Staff into Brand Ambassadors

If you have a strong brand, you can extend your offering with ease, survive and even thrive during economic downturns, gain leverage in partnerships, and attract the most talented people to work for you. The benefits of a strong brand […]

Not just a sales pitch

Not Just a Sales Pitch

Sales are essential for any business but they are not the only goal when marketing and communicating with stakeholders. Simply chasing sales can be detrimental if not part of a broader, sustainable plan.  When SRF is asked to provide advice […]