Red Nose Day Round Up

SRF PR Agency Red Nose Campaign The 25th anniversary of Comic Relief’s Red Nose Day was a busy event for our clients. As Hovertravel‘s PR agency, we promoted the fitting of red noses to their hovercraft and their highly successful cake sale to the media. Social media played a huge part in their campaign with strong engagement from customers and community alike, thanks to fun photos of staff getting involved. I Love meet and greet parking also had a hectic schedule of activity, using the 1980’s theme to promote their pedigree which stretches back to 1984. Photos for blog posts, a Twitter campaign, full Facebook engagement including Volkswagen UK’s page were used to publicise a 1980’s themed video with a ‘back to the future’ feel. The staff really got behind the production and helped create a brief moment of fun which has been viewed by over 70,000 people on YouTube.

Reputation

Building and maintaining a reputation is a crucial requirement for any successful business. SRF Integrated Communications has helped organisations which are looking to create a reputation, businesses which needed to protect their reputation and companies whose reputation required re-building. A positive reputation generates loyalty and increases customer confidence in your brand, which drives sales and growth. We understand how your reputation can be shaped by your stakeholders and be affected by a wide variety of external factors. We can help you minimise potential damage and exploit the good news for maximum benefit.

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Creativity

Creativity can be difficult to identify, so SRF Integrated Communications has suggested five key actions which a creative communications agency should perform: listen and understand what you are trying to achieve, gather intelligence before scoping out the best course of action, identify who should help you tell stories, know how to make your stories come to life through word and pictures, understand that your ideas, wants and needs as a company are going to evolve and will be able to adapt. If your current agency does not perform anyone of the above, please get in touch and we will demonstrate how we bring a creative approach to every client.

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Does Your PR Approach Include Active Listening?

September 2019: Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which […]

Print Is dead

How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations. Newspapers Print is not […]

Winning Business Awards

July 2019: There are awards schemes for every industry and for every region. Some focus on trade relationships and others invite the public to be involved. There are awards which are judged by experts and awards which are voted on […]

Community Engagement

May 2019: For many businesses, even in today’s globally connected, online world, a sense of place is intrinsically linked to their brand. Obviously, brands such as hotels, restaurants, business parks and tourism products services sell their themselves as destinations, but other businesses can also find value and purpose by being part of […]

PR and Live TV

April: 2019 Even today with the instant nature of social media, live TV is still exciting. There are no rehearsals, limited time to prepare and no editing. It is this one chance to get it right which can concern many clients when considering a live TV […]

Corporate Empathy

August 2019: Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you […]

Local Media Still Vital

June 2019: The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional […]

The Plastic Plight

SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]

Engaging Photography

Capturing authentic images for marketing photography, for websites and other communications activity is becoming more important as consumers start to recognise stock photography, thanks to its generic nature and, in some cases, over use. An American study found that 67% […]

Are Your Images Newsworthy?

Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities. […]

Looking Out for Watchmoor Park

We understand the complex communications requirements of business parks managers and landlords, and with over a decade of experience of working for clients in the commercial property sector, SRF can provide strategic advice and tactical assistance for organisations wishing to […]