b2c pr agency Archives | Page 3 of 6

Hello Sailor!

As official supplier to the British Sailing Team, our client I Love meet and greet provides valet parking at the airport. For the most part this means one or two cars at a time but this month, they had 30 […]

Organic Content Farming

Content farms have been criticised, not least by Google, for producing low quality articles written by authors with no knowledge of their subject. Maybe now is the time for organic story farming – a less intensive process where stories are […]

Content Helps Engage Community

SRF plans, researches, drafts and uploads stories for many websites including commercial property owners. Specifically targeted at the companies located in the business parks, these stories reveal the diversity and dynamism of these businesses and their staff whilst reflecting the […]

Hitting The Targets

At SRF we pride ourselves on our creativity; we craft campaigns which engage and deliver results. In the last month we have achieved some outstanding results for our clients. Hovertravel won an Isle of Wight Chamber Business Excellence award, Milton […]

Pink-tastic

SRF was in the pink for much of last month, with major charity initiatives for clients: Stagecoach. The Guildford Park & Ride service was renamed Guildford Pink & Ride with drivers wearing pink wigs and collection tins placed in each […]

A Book Fit for Royalty

A property developer was working on a project which involved turning the world’s first hospital for horses into a modern retirement home. Planning was granted with the condition that as much of the original fabric of the buildings could be […]

On Camera

SRF has created engaging videos to tell clients’ stories across a number of markets, including as seen in the above example, commercial property. To help communicate within, and from, the community at Milton Park, we have developed a successful interview […]

Using our Ears on Twitter

Monitoring Twitter for Hovertravel allows us to identify issues as they happened and also means we can keep a track of how the brand is referred to in tweets. This listening has a tactical benefit and assists with the strategic […]

Sponsorship Success

Our client, I Love meet and greet parking, sponsors an offshore powerboat. The association of speed, endurance and perfect navigation all help to boost the brand’s values. Sponsorship can also build awareness amongst new audiences, so I Love meet and […]

All Content…

As professional communicators we are constantly creating and curating content. All our clients are generating more information to engage with their audiences, whether through blogs, social media platforms such as Twitter, Facebook, Instagram, web pages or even printed newsletters. Telling […]

Communication Matters

Get Your Story Straight

Storytelling for businesses has never been so scrutinised; by the public, by staff, by stakeholders and by the media. The easy access to social media is being used to hold all types of organisation to account and reputations can be […]

Does Your PR Approach Include Active Listening?

Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which can be […]

Print Is dead

How many times have we heard that print is old technology and has no future? We still see newspapers at garages and in shops, we still see bookshops open for business and we still see printed promotional items from beer mats to invitations. Newspapers Print is not […]

Fit for Purpose

How do you know if your chosen agency is going to work out? For most businesses they don’t, and they go to extra-ordinary lengths to try to ensure that after all the proposals, pitching and negotiation, the agency is the […]

Change of Perspective

The New Year often gives people the opportunity to review and reflect on their lives. For businesses the requirement to step back and take a long, hard look at what the organisation is doing is just as important. In smaller […]

Strategic Consultancy

Communicating In A National Crisis

COVID-19 has created a crisis like no other. Despite various attempts to draw parallels with either the Spanish flu or the Blitz, the current situation is unique. Hundreds of millions of people on the planet have restrictions on their freedom and there is a deadly […]

Finding Your Award Winners

We have written about why to enter awards, explaining that there is a multitude of PR benefits to enjoyed from both entering and sponsoring awards. Now we are going to focus on what we think makes a winning entry. As professional advisors we are providing the best possible guidance […]

The Power Of A Good Quote

Press articles often include direct quotes from the people involved in the story; sometimes because the journalist has interviewed that person or the PR supplied the quotes along with the press release. Quotes bring another dimension to the piece as […]

PR Campaigns

Corporate Empathy

Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]

Local Media Still Vital

The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]

The Plastic Plight

SRF helped the UK’s favourite airport meet and greet parking operator, I Love meet and greet, to launch an ambitious environmental campaign which aims to raise the issue of plastic straw pollution. Environmental Pedigree Over the past several years, SRF […]

Photography

Engaging Photography

Capturing authentic images for marketing photography, for websites and other communications activity is becoming more important as consumers start to recognise stock photography, thanks to its generic nature and, in some cases, over use. An American study found that 67% […]

Are Your Images Newsworthy?

Looking through the submissions for news photos over the past year and with the imminent arrival of many festively themed images, we thought we should offer some advice on to get the best from your images for your communications activities. […]

Looking Out for Watchmoor Park

We understand the complex communications requirements of business parks managers and landlords, and with over a decade of experience of working for clients in the commercial property sector, SRF can provide strategic advice and tactical assistance for organisations wishing to […]