We have written about why to enter awards, explaining that there is a multitude of PR benefits to enjoyed from both entering and sponsoring awards. Now we are going to focus on what we think makes a winning entry. As professional advisors we are providing the best possible guidance […]
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Press Coverage Can Be Valuable
We are living in era when trust is in crisis. Politicians, government institutions, even professions such as doctors and the law (both the police and the justice system itself) are less trusted than ever before. The media, which has played an […]
Get Your Story Straight
Storytelling for businesses has never been so scrutinised; by the public, by staff, by stakeholders and by the media. The easy access to social media is being used to hold all types of organisation to account and reputations can be […]
Does Your PR Approach Include Active Listening?
Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which can be […]
Local Media Still Vital
The launch of an industry body which provides de-duplicated audience data for local media titles across newspapers, websites and mobile offerings earlier this month helped give credibility to what most professional communicators already knew instinctively. Local news is still influential. Regional Media The […]
News Via Social Media
At the back end of last year, a research study in the US showed that social media had overtaken print newspapers as a source of news and that if added together social media and news websites are catching up with TV as […]
Building Trust
Over the past few years, the results of the Edelmann trust Barometer have been eagerly anticipated by professional communicators in all sectors. This year employers have done well, becoming the most trusted group ahead of business in general, government and the media. This […]
The Radio Evolution
The use and perceived value of radio has fluctuated dramatically over recent years. Arguably incorporating radio into your PR activity is just as important as it ever was, but to understand why we need to look how radio has evolved. […]
Season’s Greetings
to all SRF clients, colleagues and contacts