Public relations
Press Coverage Can Be Valuable
We are living in era when trust is in crisis. Politicians, government institutions, even professions such as doctors and the law (both the police and the justice system itself) are less trusted than ever before. The media, which has played an […]
Get Your Story Straight
Storytelling for businesses has never been so scrutinised; by the public, by staff, by stakeholders and by the media. The easy access to social media is being used to hold all types of organisation to account and reputations can be […]
Does Your PR Approach Include Active Listening?
Active listening is a technique that is used by counsellors, trainers, and professionals involved in solving disputes or conflicts. Listeners must fully concentrate, understand, respond and then remember what is being said. It is a powerful skill which can be […]
Corporate Empathy
Earlier this year Radio 4 ran a programme about empathy, using extracts from high profile speakers such as Barack Obama who coined the phrase ‘empathy deficit’ and Apple’s Tim Cook who said “People will try to convince you that you […]
Building Trust
Over the past few years, the results of the Edelmann trust Barometer have been eagerly anticipated by professional communicators in all sectors. This year employers have done well, becoming the most trusted group ahead of business in general, government and the media. This […]
The Radio Evolution
The use and perceived value of radio has fluctuated dramatically over recent years. Arguably incorporating radio into your PR activity is just as important as it ever was, but to understand why we need to look how radio has evolved. […]
Season’s Greetings
to all SRF clients, colleagues and contacts
Delivering Bad News
Every organisation will have bad news and how that news is handled can be as crucial to the reputation of the business as shouting about all the good announcements. Redundancies, reductions in service, price rises, poor financial performance can all be managed and if delivered open and […]
Successful Events
One of the best tools to help build a good reputation in any community is to host events. Organisations target industry sectors with exhibitions, conferences and awards nights, whilst more locally businesses and public organisations strive to engage with their […]